Beats UNITY collection
The Beats UNITY collection features 10 country customs. Each has a gloss electroplated finish and a country-inspired design on the left arm. For the art direction, we were inspired to show off the beautiful products and echo the sentiment of unity by lighting them with a perfect neon circle.
A 360 spin seemed the perfect way to show off all sides of the headphone and be able to stitch different country customs together in a never-ending loop.
For this we went with stop-motion photography. CGI just couldn’t pay off the shine and brilliance of the finish. Shout out to Dan Hall & Where It’s Greater
Neon ring infinity mirror. Custom built for the shoot, it photographed perfectly.